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How to Think Strategically About AI Tools written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Dan Sanchez In this episode of the Duct Tape Marketing Podcast, I interviewed Dan Sanchez, an AI marketer, consultant, and the creator behind AI-Driven Marketer. Dan has a deep passion for exploring…

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Build Trust by Saying What Others Won’t written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Marcus Sheridan In this episode of the Duct Tape Marketing Podcast, I interviewed Marcus Sheridan, renowned speaker, author of They Ask, You Answer, and a leading voice in the world of content…

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The New SEO Playbook for Business Growth written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo deep dive into the fast-changing world of SEO and what it means for small businesses, marketing consultants,…

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Win by Focusing on Your Core Users written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Shane Murphy-Reuter In this episode of the Duct Tape Marketing Podcast, I interviewed Shane Murphy-Reuter, President of Go-To-Market at Calendly. Calendly, best known for revolutionizing scheduling software, is now redefining its space…

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How Small Businesses Can Use AI (Without the Hype or Overwhelm) written by John Jantsch read more at Duct Tape Marketing Cut the Noise: A Practical AI Guide for Small Business Owners AI is everywhere, and if you’re a small business owner, you’re probably wondering: “How do I actually make this work for my business…

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SEO Isn’t Dead: The New Rules of Search in 2025 written by John Jantsch read more at Duct Tape Marketing SEO Isn’t Dead. It’s Just Finally Growing Up. Why the smartest marketers are ditching outdated SEO tactics—and what to do instead. Table of Contents The Myth of “SEO Is Dead” Old SEO vs. New SEO:…

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Choosing the Best Marketing Certification or Growth Program for Agencies and Consultants written by John Jantsch read more at Duct Tape Marketing Table of Contents 1TL;DR: What’s the Best Marketing Program for You?2Why Consider a Marketing Certification or Leadership Program?3Types of Marketing Certification Programs for Consultants & Agencies4How to Choose the Right Marketing Certification or…

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Small Business Owners: Who Should You Hire for Marketing? written by John Jantsch read more at Duct Tape Marketing Table of Contents 1In-House Marketing Team2Outsourced Marketing Agencies3Marketing Leadership for Small Businesses: The Hybrid Approach4Making the Right Hire When it comes to marketing leadership for small businesses, choosing who to hire can feel overwhelming. Should you…

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Weekend Favs April 12th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.Teamfluence is a B2B social selling platform designed to enhance LinkedIn-based sales strategies.PhantomBuster offers automation tools to extract data and…

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Bridging the Courage Gap in Your Business written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Margie Warrell In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Margie Warrell, bestselling author, leadership coach, and global authority on courage and risk-taking. We unpacked the core ideas…

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