Weekend Favs February 8th written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online […]
Cold Outreach Strategies That Actually Work in 2025 written by John Jantsch read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Matthew McQuinn
In this episode of the Duct Tape Marketing Podcast, I interviewed Matthew McQuinn, co-founder of Coldlytics, a company that specializes in research-based lead generation for cold outreach. Matthew has helped digital agencies and B2B businesses refine their cold email strategy, improve outbound sales, and increase client acquisition with targeted, high-quality prospecting lists.
During our conversation, Matthew shared actionable insights on how businesses can improve cold outreach by focusing on personalized, value-driven engagement rather than mass-email tactics. He explained why many cold email campaigns fail, how businesses can leverage AI in sales for better email personalization, and why smaller, highly targeted prospect lists lead to higher response rates.
Matthew’s approach to digital prospecting and B2B marketing is a game-changer for businesses looking to improve cold outreach results. By prioritizing high-quality data, personalization, and multi-channel engagement, companies can increase business growth and close more deals efficiently.
Key Takeaways:
- Quality Over Quantity in Lead Generation – Instead of blasting thousands of emails, focus on a targeted lead generation strategy with high-intent prospects who are more likely to engage.
- Personalization is Key – Generic cold emails don’t work. Use email personalization techniques such as referencing website data, industry involvement, or prior marketing activity to connect with potential clients.
- AI and Automation Can Help—but Only If Used Right – Sales automation tools and AI in sales can im
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